As of Wednesday, August 27, the ALS Association has received $94.3 million donations . Last year this time, they received a much smaller amount at $2.7 million. In Canada, alone, we have almost reached $10 million.
Amyotrophic Lateral Sclerosis (also known as Lou Gehrig’s Disease) is a progressive neuromuscular disease in which nerve cells die and leave voluntary muscles paralyzed. Eighty percent of people with ALS die within two to five years of diagnosis, leaving them unable to breathe or swallow. The lack of funding for research and awareness has previously been limited for ALS possibly due to the short life span once diagnosed.
If you haven’t heard of the ice bucket challenge, you must have been living under a rock for the past couple weeks. The challenge to raise funds by dumping a bucket of ice over your head has went viral and millions are participating daily. Some are saying the challenge is lame and many people are making excuses, such as: those worried about the unnecessary use of water and/or unsure of where all the funding will go towards. I personally think the idea is an amazing way to get the ball rolling on finding a cure and getting the awareness out there about this incurable disease. Im sure a few days ago most of the population didn’t even know what ALS stood for.
Here at Aim2Walk, we deal with all sorts of neurological diseases so we were happy to take the challenge when we were nominated by Under Pressure Hyperbarics. Our very own artist Jesse Lown isn’t generally involved in “trends” so he was determined to make this challenge “original”. He did just that and you can see how he was surprised at how it all played out for him in this short video.
If you wish to donate please go to www.ALS.ca and feel free to dump some ice water on your head while your at it.
Here are a few other “original” videos of the ice bucket challenge.