Paralympic Winter Games Add Campaign #WHATSTHERE

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It’s hard to believe it’s been four years since the last Paralympic Winter Games in Vancouver. The 2014 Sochi Paralympic Winter Games are just around the corner and the elite athletes are prepared and excited to show off their skills. This years Canadian Paralympic marketing campaign puts a strong focus on allowing the viewer to see the talented athlete as a world class professional and to look past the disability. See  this video for this years add campaign, it has the perfect message to show you “it’s not what’s missing, it’s what’s there”.

Michelle Wolfe

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